Retailers see gardening through customers' eyes at Love Your Plot masterclasses

Garden retail staff travelled from across Scotland to attend the Garden Industry Marketing Board (GIMB)'s ninth Love Your Plot masterclass, which was held at Glendoick Garden Centre in Perth.

As they basked in the autumnal sunshine, delegates who attended the event last week discussed how to use the Love Your Plot principles in autumn and Christmas seasons to help 30 to 45 year olds make the best use of their garden space – however compact – in a fun way.

Ian Boardman, who facilitated the day, said: "They really got stuck in. They looked at merchandising through customers’ eyes and explored how to inspire with plants and dry goods.

They were impressed with the effects of effective POS signs and devised some great ones to use in the displays they built."

The masterclasses are part of the GIMB’s three-year Love the Plot You’ve Got campaign, which was launched earlier this year and which aims to help inspire 30 to 45 year olds to make the best use of their outdoor space. The campaign follows the findings of industry research, which revealed that gardening skills and knowledge once handed from one generation to another are being lost – leading to a lack of knowledge or confidence amongst this particular age group.

More masterclasses are being held this week at St Peters Garden Centre in Worcester on Tuesday October 6 (2015) and at Coletta & Tyson Garden Centre in Beverley on Wednesday October 7 (2015).


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