Retailer calms British apple supply fears

Sainsbury's top-fruit product technologist Theresa Huxley has played down reported availability problems of British apples this season, saying: "People have jumped to conclusions too early."

She told Grower: "We are just at the stage of seeing the effect of the weather on fruit and I will know better after going round most of my growers in the next few weeks.

"It is likely to mean more scab and there has been recent hail damage in some areas, but we are confident that we will still give consumers a good offer."

The Braeburn crop is likely to be less than last year simply because the variety tends to crop biannually, rather than because of the weather, she added.

The retailer plans to offer Zari apples in branded packs for the first time shortly. The early apples, grown exclusively by AC Goatham, are seen as able to compete with imported Pink Lady apples.

More than nine-million Pink Lady apples were sold during a three-week £1-a-bag promotion in Morrison's that ended this week.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Grower sundries - Growing media for edibles

Grower sundries - Growing media for edibles

Better control, efficiency and productivity are among the benefits offered by the latest products, Gavin McEwan discovers.

Business Planning - Brace now for Brexit impact

Business Planning - Brace now for Brexit impact

Neville Stein advises how businesses can act now to protect themselves against higher plant import costs after the Brexit deadline.

What do Stockbridge's new research facilities offer the industry?

What do Stockbridge's new research facilities offer the industry?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon