Research leads Sainsbury's to stock more British apples

Sainsbury's is stocking 51 British apple varieties this season after research by the supermarket showed that three-quarters of shoppers see buying British produce as important.

The research also showed that 84 per cent of mums believe that buying British is an important factor when conducting their weekly shop.

It is also a lunch box favourite, with more than half of parents (55.7 per cent) saying they prefer their children to eat a British apple.

Among the types being stocked by Sainsbury's are rare varieties such as William Crump and Orleans Reinette, which the supermarket said it was able to source by working closely with its growers.

Sainsbury's apple buyer, Lee Turner said: "We continue to sell more Britishgrown apples than any other retailer so it's great news to see that shoppers are as committed to supporting local growers as we are."

"We offer more varieties than any other supermarket, including many traditional British apples that might otherwise become extinct."

Figures out in July from English Apples & Pears confirmed that Sainsbury's was in the top position by volume for the third consecutive year, selling 13,000 more tonnes of home-grown apples and pears than any other retailer since 2008.

An NFU representative said: "A supermarket probably is not the first place you would look for a William Crump or Orleans Reinette. It is encouraging to see this kind of range of British apples being offered to the masses."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Has vertical farming passed a peak on the 'hype cycle'?

Has vertical farming passed a peak on the 'hype cycle'?

Several senior industry figures sounded a note of caution on the potential of urban farms at last week's GreenTech international trade show in Amsterdam (12-14 June).

How can growers benefit by supporting agroforestry?

How can growers benefit by supporting agroforestry?

Agroforestry has the potential to deliver on a range of policy objectives in England, according to a new report from the Woodland Trust and the Soil Association.

How should perceived shortcomings in Defra's farming policy plans be addressed?

How should perceived shortcomings in Defra's farming policy plans be addressed?

The Government needs to provide much more detail on its post-Brexit farming policy if its twin aims of increasing farm competitiveness and enhancing the environment are to be met, according to a new report published this week by the parliamentary Environment, Food & Rural Affairs Committee.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive ranking of fruit producers by annual turnover. 

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon