Research culminates in redesign of Kings Seeds pack range

Kings Seeds is to launch a redesign of its seed range at the Four Oaks Trade Show (see p21) in Cheshire on 7-8 September.

Commercial development manager Ian Riggs said Kings' 250 years in the business and unrivalled market knowledge had helped to revamp the product.

He added that the findings of market research and focus groups alongside retailer research in both independent stores and medium-sized chains had suggested the range needed a full review. The subsequent process of launching the new packet seed range began two years ago.

New packets will be non-fade varnished. Sales information is now on the front of packets, which have changed from pouch packs to eurohooks. Many have an increased seed count.

The company has held the national contract to supply seeds to allotment growers through National Society & Leisure Gardeners since 1971.

Kings has on-site internationally-accredited laboratories and is well-known for its sweet pea seed. It is also the registered maintainer of many vegetable seed varieties responsible for ensuring true varietal breeding lines.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Papaver

Papaver

These compact, brightly coloured flowers can be very attractive for impulse sales, notes Miranda Kimberley.

Fertilisers Special Report - invaluable nutrition

Fertilisers Special Report - invaluable nutrition

Using the right fertilisers on your crops can make all the difference when it comes to securing repeat customers, Sally Drury advises.

IPM Essen Show Preview - New look for top trade fair

IPM Essen Show Preview - New look for top trade fair

Venue modernisation will mean better display space for exhibitors at Europe's largest trade fair for the horticulture industry, says Gavin McEwan.


Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Generations of ordinary British people have been let down by weak, visionless leaders -- politicians more engaged by the next election than our national best interest.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles