Report calls for industry change

Change is need in the horticulture industry if future threats are to be tackled.

The UK horticulture industry will have to change dramatically if it is to combat threats in the future, according to a report prepared for think-tank the National Horticultural Forum (NHF). NHF consultancy Promar International, which wrote the report, warns that the industry will have to confront issues including costs, the decline in domestic labour, competition for imported labour and attitudes towards horticulture as a career. It says the future “looks especially difficult for small-scale producers unless they can access niche-market opportunities”. The report is based on analysis of hardy nursery stock, brassicas, soft fruit and protected edibles. Its recommendations include finding niche markets, research cutbacks, improvements in education, training, production, logistics and marketing, and adopting a “customer-focused approach to building a service-orientated image”. RHS director general Andrew Colquhoun, who chairs the NHF steering committee, said the future of UK horticulture will be based on a smaller group of highly professional, market-attuned players.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.