Colour Your Life, financed by the trade and administered by the Flower Council of Holland, was established by the now defunct Plant Publicity Holland in 2009 and financed with help from the EU. Following reorganisation, it will continue in the UK, Holland and Germany from April 2013 with support from the Flower Council of Holland and Dutch trade organisation FloraHolland.
The targeted promotional campaign aims to show consumers the value of plants and green space in their immediate environment. It works through the consumer media to get the message out - in 2012, it reached 300 million consumers across 10 European countries.
Colour Your Life will put out 15 press releases in 2013 along with plant images, supporting materials and six new YouTube films featuring gardening tips, weekly social media posts and specific retail support. For details, see www.colour-your-life.co.uk.