Refocusing on core garden retail audience sees exhibitor bookings rise for Glee show

Glee director Nick Davison told the Garden Industry Manufacturers' Association conference that the show has been guilty of trying to be "something for everybody" and needs to be more innovative and inspirational.

He said the show, on 17-19 September at Birmingham NEC, would focus on its core garden retail audience.

Glee has three to four per cent more exhibitors booked for 2012 compared to last year, Davison said, and he hopes for 700 exhibitors.

Guided tours from consultants aim to excite jaded visitors, while shop window products will be genuinely new and include judge's show selections, he added.

Exhibitions expert Austen Hawkins suggested that exhibitors invite clients to stands and work the show with live marketing.


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