Refocusing on core garden retail audience sees exhibitor bookings rise for Glee show

Glee director Nick Davison told the Garden Industry Manufacturers' Association conference that the show has been guilty of trying to be "something for everybody" and needs to be more innovative and inspirational.

He said the show, on 17-19 September at Birmingham NEC, would focus on its core garden retail audience.

Glee has three to four per cent more exhibitors booked for 2012 compared to last year, Davison said, and he hopes for 700 exhibitors.

Guided tours from consultants aim to excite jaded visitors, while shop window products will be genuinely new and include judge's show selections, he added.

Exhibitions expert Austen Hawkins suggested that exhibitors invite clients to stands and work the show with live marketing.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles