Redlove apple breeder launches into UK retail mail order market

Lubera, a fruit tree and berry plant breeder from Switzerland, has launched an online shop in the UK.

Founder Markus Kobelt, who bred the Redlove apple, said the shop was designed to meet increasing demand from the UK.

Lubera has bred fruit and berry plants for 20 years, including the thornless Easycrisp gooseberries, sweet Cassissima blackcurrants, Parfum Strawberries and Fourberry fruit.

This year Lubera will introduce eight of its own varieties and 11 from other breeders.

Suttons Seeds introduced Redlove to the UK in 2010.

See www.lubera.co.uk


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