Rebranded Wicksteed Playscapes wins business award

A play kit company dating back more than 90 years has won best large business category in the national Best Business Awards.

Wicksteed Playscapes, one of the UK's largest designers and makers of play and sports gear, beat 17 companies to take first place. Kit includes rockscapes, timber fitness trails, outdoor gym and electronic equipment such as the spider-shaped PlayAlive.

Judging chair Andrew Areoff said: "Wicksteed has placed itself firmly in the second decade of the 21st century with a complete rebranding operation that has transformed its image."

A focus on customer service and good response to customer feedback has seen the company increase turnover despite the difficult economic climate, he added.


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