Reader Panel - How is the ban on hosepipe use affecting retail sales?

HW asked garden centre managers and industry representatives what has happened since the hosepipe ban was introduced on 5 April.

Centre owner

"The ban had no relevance to Easter trade, which was generally poor because of the wet weather. If it's not sunny, customers don't come out.

"We don't have a hosepipe ban in Essex and Suffolk but some customers don't know which area they belong to. We're trying to advise people by signage and emails that they need to be water wise.

"We don't want to put people off planting and we don't want to be over zealous. There will be a knock-on effect to a degree."

David Norman, owner, Abercorn Garden Centre

Planteria manager

"We are promoting drought-tolerant plants. Customers are asking questions and reading our leaflets. The area has been exceptionally dry.

"It wasn't the greatest of Easters. But now it's full steam ahead with bedding. There's no polyanthus or primroses left - the weather is a month in advance and has brought everything on.

"Customers want to know what will grow in full sun so we will buy more geraniums and begonias."

Mike Easom, planteria manager, Buckingham Garden Centre

Trade body chief

"We went into Easter on the back of a buoyant period. But high-ticket sales for barbecues, furniture and project work didn't materialise for members due to the weather.

"Footfall was up by four per cent, customer spend rose in catering by nine per cent and overall turnover by seven per cent.

"It's too early to say how the hosepipe ban has affected plant sales. It has not affected the consumer yet with all the rain that has just fallen."

Phil Slinger, chief executive, garden centre association

Association director

"For garden centres, it is too early to tell whether they have lost sales because of the hosepipe ban.

"For landscapers, I've heard reports that jobs have been cancelled or postponed until the autumn. From a commercial point of view, they are going to feel it quite hard.

"I'm pretty sure that the hosepipe ban will last through the summer and the water companies may well keep it in place over the winter too."

Tim Briercliffe, business development director, HTA.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business planning - Planning for uncertainty

Business planning - Planning for uncertainty

Planning, organisation and discipline are all areas where horticulture firms can take lessons from the military, says Neville Stein.

How can nurseries use calendar events to promote plants?

How can nurseries use calendar events to promote plants?

More growers are working with garden centres on themed plant promotions.

Kniphofia

Kniphofia

These useful plants are persistent, need little attention and offer striking colour combinations, says Miranda Kimberley.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy