Radio campaign helps to boost sales of British apples

A campaign to promote the virtues of British apples to radio listeners has been a huge success, yielding "at least half-a-million pounds worth" of advertising-equivalent value, according to English Apples & Pears chief executive Adrian Barlow.

"I was on BBC Radio Wales, 5 Live and even the BBC News TV channel, as well as many local radio stations," he told Grower.

"The aim was to highlight late-season home-grown varieties such as Cox and Gala as well as the basket of new varieties such as Jazz, Kanzi, Cameo and Junami - all of which have yielded record crops this season."

Braeburns benefited from going on sale four weeks earlier than usual in autumn, he added, helping to double sales volume to the end of the year compared with 2010.

"I am thrilled about the sales and the support of the multiples and the media has been fantastic," said Barlow.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business Planning - Brace now for Brexit impact

Business Planning - Brace now for Brexit impact

Neville Stein advises how businesses can act now to protect themselves against higher plant import costs after the Brexit deadline.

What do Stockbridge's new research facilities offer the industry?

What do Stockbridge's new research facilities offer the industry?

What should be done to ensure sustainable growth in English wine?

What should be done to ensure sustainable growth in English wine?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon