Customers can use ‘Buy Now’ to place an order within the app using their existing account number and PIN while new customers can use ‘Call to Order’ to contact QVC’s customer care team.
The homepage features 'Today’s Special Value, One Time Only' offers (when available), the current item being aired on the TV, and the last 25 on-air items. Product detail pages contain full information including ratings and reviews, zoom-able images, sizing and colours.
The full-search capability allows customers to search by item number, product description, brand or phrase and there is a dedicated feature page highlighting key promotions and products such as new or top-rated products.
QVC interactive commerce director Gina Deeble said:
"We are always looking at ways to make shopping with us easier and our updated iPhone app gives customers on-the-go a wonderful browsing and ordering experience. We’re confident customers will love the app as they can browse through our entire range of items in stock whilst the featured content highlights our daily broadcast promotions in case they can’t get to a TV. Being available online, on TV, on mobile and on iPhones makes QVC the destination for convenience shopping."
The services to support the app were developed in-house in conjunction with QVC USA and can be extended for other mobile devices including Android and iPad.