QR codes help Inspired Garden Design to make the most of show garden marketing

Using QR codes has helped award-winning practice Inspired Garden Design to market itself via a hi tech show garden.

The Sheffield practice tapped into the technology for a show garden at last month’s Channel 4 Grand Designs Live Show in Birmingham.

The garden, a tiny urban courtyard designed around a suburbanite’s high-tech lifestyle, won chief designer Lee Bestall garden designer of the year award.

Marketing firm GoZapi set up QR codes around the garden for smartphone users to look at videos of the design process and interviews with Bestall.

Users were also invited to sign up for an Inspired Garden Design newsletter as a ploy to drum up new leads for potential design commissions.

Bestall said: "The garden included a lot of technology so it made sense to use technology to get the message of the garden and the company across to people."

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