Bransford Webbs will use a new range of labels this season that link to a revamped website through QR codes.
All of the nursery's bespoke labels will now have QR codes, following a successful trial of the technology on its cut your own range.
The codes will lead to a re-launched website with information about the plant, other plants grown and the nursery generally. The cut your own QR code will still lead to a specific cut your own website. The new labels will be supplied by Floramedia.
"Our labels have QR codes that take people to the website, principally for plant information," said managing director Geoff Caesar. "It makes things easier, helping people to find information."
He added that the website had been improved. "Our previous site didn't behave how we wanted it to, so our staff put together a new one."
The nursery is also close to completing a new 2,300sq m despatch and office facility, which it hopes will be in use at the beginning of March. The building will incorporate loading bays and all office functions. It is intended to improve efficiency and increase the volume of plants that can be despatched.
"We are running out of room where we are," said Caesar. "It is also not protected and very open, so we can have problems with frost. We won't have any of that at the new site.
"Also the old site is at the top of a hill so it's not logistically in a good spot. The new one is adjacent to the main production area so it will be easy to get stock in there."
Number of plants that can be loaded onto Danish trolleys each week in peak season at new Bransford Webbs despatch facility - 80,000 per week