QR codes added to Bransford Webbs labels

New labels used by Bransford Webbs will carry QR codes for people to access plant information.

Bransford Webbs will use a new range of labels this season that link to a revamped website through QR codes.

All of the nursery's bespoke labels will now have QR codes, following a successful trial of the technology on its cut your own range.

The codes will lead to a re-launched website with information about the plant, other plants grown and the nursery generally. The cut your own QR code will still lead to a specific cut your own website. The new labels will be supplied by Floramedia.

"Our labels have QR codes that take people to the website, principally for plant information," said managing director Geoff Caesar. "It makes things easier, helping people to find information."

He added that the website had been improved. "Our previous site didn't behave how we wanted it to, so our staff put together a new one."

The nursery is also close to completing a new 2,300sq m despatch and office facility, which it hopes will be in use at the beginning of March. The building will incorporate loading bays and all office functions. It is intended to improve efficiency and increase the volume of plants that can be despatched.

"We are running out of room where we are," said Caesar. "It is also not protected and very open, so we can have problems with frost. We won't have any of that at the new site.

"Also the old site is at the top of a hill so it's not logistically in a good spot. The new one is adjacent to the main production area so it will be easy to get stock in there."

KEYSTAT

Number of plants that can be loaded onto Danish trolleys each week in peak season at new Bransford Webbs despatch facility - 80,000 per week


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Hedgecutters - Tractor-mounted cutting

Hedgecutters - Tractor-mounted cutting

The Razorback offers a big step up in hedgerow management, Sally Drury explains.

Maianthemum

Maianthemum

Showy spikes, lush leaves and sweet scent all help to sell these appealing plants, writes Miranda Kimberley.

Get set for the National Plant Show 2018 - show preview

Get set for the National Plant Show 2018 - show preview

Growers will be aiming to take orders and increase sales by showcasing latest varieties at the National Plant Show. Matthew Appleby looks ahead to the event.


Opinion... How to increase UK plant supply

Opinion... How to increase UK plant supply

Why don't UK growers produce more of the plants that the UK market demands?

Opinion... Co-operation is industry's best card

Opinion... Co-operation is industry's best card

What a great trade this is when one of us needs help. "The Container Revolution" co-operative exhibit at the RHS Chelsea Flower Show is a good example.

Opinion... Bridges needed across the sectors

Opinion... Bridges needed across the sectors

Horticulture Week's careers guide (HW, April 2018) is a revealing insight into what constitutes "a horticulturist". Horticulture is a coherent discipline.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles