Value retailer QD Stores is to open an online shopping channel to complement its High Street outlet business.
The move comes after the East Anglian independent appointed e-commerce retail specialist Richard Sutton earlier this year.
Norwich-based QD Stores operates 31 High Street outlets and owns the Cherry Lane Garden Centre, Buyright, Thingmebobs and Lathams retail brands.
The move to e-commerce comes as QD reports four per cent year-to-date, like-for-like growth driven by seasonally-adjusted promotions across its apparel, garden and leisure business.
MD Justin Farrington Smith said: "We’ve had a good run matching solutions to needs with some great hot weather deals like the Mega Slide, our second best selling product by value for three weeks running."
He added: "Our latest Cherry Lane Garden Centre at Towcester is trading above budget while our Bradmore outlet is trading exceptionally well given a store fire caused over a million pounds of damage just as we were about to re-open."
Farrington Smith sees further store acquisitions as likely. "We are continuing to evaluate future sites and in particular garden centres."
QD posted like-for-like sales over the Christmas 2012 trading period up by a record 8.19 per cent and Farrington Smith expects the trend to continue this year.