Printed paper cups prove a major sales hit

Colchester-based company Labels & Packaging has said its biggest seller now is a printed paper cup that looks like a takeaway coffee cup. The firm has reported 80 per cent growth in business over the past year.

Based on the shape of a flowerpot but cheaper to produce, the Plant Cups show the grown plant and give cultivation details for the seedling contained. Wilkinsons has placed large orders.

The product is also available as a Seed Cup, with seeds and growing medium as well as a colour image and growing details on the outside.

QR codes are the major marketing tool for 2012, according to the company, and it is producing them to order for major supermarket chains as well as garden centre outlets.

Demand is up by more than 60 per cent, Labels & Packaging added.

"Smartphones are catching on very quickly and the QR apps are fast and free to download," said managing director Phil Griffiths.


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