Potato growers urged to vote on this year's One Voice promotional message

The Potato Council is calling on its levy payers to vote on which message they think should lead the 'One Voice' campaign through 2015.

Five new concepts have been developed to boost the Potato Council's One Voice campaign, which was launched in 2013 to increase consumers’ recognition of the benefits of potatoes.

Each message has been uniquely designed and is available to view at www.potato.org.uk/promotion/one-voice/vote.

The most popular message will be used across a range of promotional material for industry to use including car stickers, posters - and new for 2015 - farm banners.

Nick White, Potato Council head of marketing and corporate affairs, said: "Industry input into the look and feel of the material we produce is just as important as sharing it, which is why we are asking for feedback on what our key message should be. After all, by playing an active role in deciding its focus, we hope industry will feel more involved and committed to supporting the One Voice campaign. So please, have your say - make sure you vote for your favourite concept today."

All of the shortlisted messages have been developed using detailed research to identify phrases and language that resonate with consumers.

The five messages are:

  • Potatoes…just cook – Nature’s done the hard work, no need to peel and rinse, just cook
  • Potatoes…nature’s done the hard work! Just cook – no need to peel or rinse
  • Potatoes: not just tasty….naturally salt free, fat free and low in sugar too
  • An average baked potato has more potassium than three bananas
  • Potatoes: fat free, saturated fat free, salt free, low in sugar, a source of fibre and potassium

To vote, visit www.potato.org.uk/promotion/one-voice/vote and click on the preferred concept.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Could simplified farm regulation and inspection benefit growers post-Brexit?

Could simplified farm regulation and inspection benefit growers post-Brexit?

A Government-backed report published last week calling for radical simplification in the way England's farms are regulated and inspected has been welcomed by farmers' and growers' representatives.

What does the horticulture industry want from Parliament?

What does the horticulture industry want from Parliament?

Three presentations in Parliament from the horticulture industry this spring and summer have summed up how the Government could help - by giving incentives to grow, creating a new seasonal workers scheme and supporting biosecurity and apprenticeships.

How has the horticulture industry reacted to the Brexit white paper?

How has the horticulture industry reacted to the Brexit white paper?

The Brexit white paper on the future relationship between the UK and the EU promises that the UK will be able to sign trade deals and remain outside the jurisdiction of EU courts, proposals generally welcomed by the horticulture industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive ranking of fruit producers by annual turnover. 

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon