Potato Council's One Voice campaign aims to amplify marketing push

The Harrogate event is the Potato Council's industry showcase - image:HW
The Harrogate event is the Potato Council's industry showcase - image:HW
The Potato Council will use its BP2013 show this week to launch its One Voice campaign, which aims to "amplify" its marketing messages by having them repeated throughout the supply chain.

The levy body will be asking industry representatives at the biennial event to sign a pledge supporting the campaign.

"It can be as simple as passing on a recipe or displaying a poster or car sticker," said head of marketing and corporate affairs Caroline Evans.

"Alternatively you could sign up to become a Potato Ambassador, or arrange to meet your local MP. There will be plenty of resources available to help pass the messages on."

BP2013 takes place at the Yorkshire Event Centre, Harrogate, on Wednesday 27 and Thursday 28 November.

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