Potato Council pushes National Chip Week

Fish and chip shops are to form the vanguard of Britain's biggest annual potato push.

The Potato Council hopes next February's National Chip Week will mirror this year's success when over two-thirds of fish and chip shops increased sales over the week.

The council has produced a flyer that can be passed on to customers, and shops can register for free promotional kits. A tenth of British potatoes go into the chip sector.

Merchants can use National Chip Week lorry stickers and post their website link on to the Potato Council's lovechips.co.uk site.

Marketing director Kathryn Race said: "Fish and chip shops are a significant market for growers. Chips are the dominant category for the food service sector as a whole.

"This is why National Chip Week is so important. It presents the perfect opportunity to drive sales of chips across the whole sector."

National Chip week runs from 9 - 15 February and you can download promotional kits from www.potato.org.uk or call 01865 714 455.

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