The decision follows discussion at the BPOA technical committee and a formal bid process with the HDC. The centre which will be a trials and demonstration nursery for the industry, will be run in a similar way to the Cut Flower Centre in Wisbech.
Dr Jill England of ADAS, which is coordinating the centre, said: "This is a very exciting venture – it’s a chance to develop a facility with a programme of work designed to support the bedding and pot plant sector."
Caroline Shove (Bryant’s Nurseries) has agreed to chair the management group which will lead the programme for the centre and will be made up mostly of growers.
The aim is to develop a programme of work that delivers new product opportunities or answers to production problems for demonstration to, and immediate uptake by, pot and bedding plant growers.
Organisers hope the centre will provide a focal point for plant breeders and others to obtain independent assessment of their products and to stimulate future plant breeding developments and research targeted at industry needs.