Post-flood growing media campaign launched

Bord na Mona has put together a campaign to persuade gardeners to buy more growing media to help them garden following the winter floods.

The company's After the Rain campaign focusses on Vital Earth products and includes point of sale material for garden centres to use to educate consumers.

Consumer UK head Steve Harper said: "Nutrients in the soil will have been washed away by the rain leaving it unproductive and now is the perfect time to restore soil vitality by digging in organic matter."

Bord na Mona says soil improvers, farm yard manure, organic garden compost, top soil and garden soil can all help.

Meanwhile, growing media company William Sinclair has appointed Phil Welsh as manufacturing director at its Ellesmere Port site, with Mike Platt as new engineering manager and Steve Brown and Conway Powell as production managers.

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