The latest Plimsoll report which analyses the top 661 businesses in that sector, finds the majority of the organisations are making solid and informed decisions. But some firms, says Plimsoll, need to think about their goals.
Author David Pattison said: "Of course it’s exciting to see these companies increase their market share and invigorate the market, but if their financial health continues to decline then all these extra sales will count for nothing.
"In a market that displays modest growth, it’s evident that these businesses are impacting on the rest. Of the other 684 companies analysed in the report, under a half have seen their sales dramatically decline.
Due to the 101 companies surging ahead, the others in the industry are facing the consequences."