Plant photos bag ordering lead for John Woods Nurseries

Online pictures of John Woods' stock sets trend in allowing customers to purchase by topicality.

John Woods Nurseries has launched an online ordering system that it claims is the first of its kind in the UK.

The website, www.johnwoodsnurseries.co.uk, allows trade customers to log on to make reservations and view stock information. Each plant is accompanied by a current product shot, which means that customers can see its exact stage of topicality and order accordingly. Each product is pictured alongside a metre ruler.

The site can also suggest an order based on what is looking most topical on reserve. Customer specific pre-pricing is also shown and can be adjusted where required.

Managing director John Lord said: "We know people buy with their eyes so this seemed a natural progression. By using the web we are able to give our customers access to the most up-to-date stock information and let them view stock and order when it's most convenient."

Speaking at this year's British Protected Ornamentals Association conference, AC Consulting director Andy Campbell said systems such as this could have big benefits for nurseries.

"There is an increasing focus on what is looking good now," he added. "If you can see the product and it looks good, you might decide to buy more than you were planning to."

Roundstone Nurseries technical director Chris Need said he was interested in this kind of system. "It would be good for nurseries, because it spreads the massive rush on Monday to get all the orders out.

KeyStat

1,500 varieties - The number of varieties currently available in the John Woods range


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Maianthemum

Maianthemum

Showy spikes, lush leaves and sweet scent all help to sell these appealing plants, writes Miranda Kimberley.

Get set for the National Plant Show 2018 - show preview

Get set for the National Plant Show 2018 - show preview

Growers will be aiming to take orders and increase sales by showcasing latest varieties at the National Plant Show. Matthew Appleby looks ahead to the event.

Crop protection: Ornamentals armoury

Crop protection: Ornamentals armoury

What can ornamental plant growers do to meet increasing pressure from the industry and consumers to become more sustainable? Sally Drury investigates the available product options.


Opinion... How to increase UK plant supply

Opinion... How to increase UK plant supply

Why don't UK growers produce more of the plants that the UK market demands?

Opinion... Co-operation is industry's best card

Opinion... Co-operation is industry's best card

What a great trade this is when one of us needs help. "The Container Revolution" co-operative exhibit at the RHS Chelsea Flower Show is a good example.

Opinion... Bridges needed across the sectors

Opinion... Bridges needed across the sectors

Horticulture Week's careers guide (HW, April 2018) is a revealing insight into what constitutes "a horticulturist". Horticulture is a coherent discipline.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles