The firm in Sittingbourne, Kent, which has more than 160 machines for hire to the construction, agriculture, waste and media industries, is now offering reindeer to garden centres, grottos and any festive celebrations.
Managing director Michael Gallacher has recently purchased four brand new JCB Loadall 531-70 models with telescopic handling ability, to add to the fleet and help feed the reindeer.
Gallacher said: "JCB Loadalls are the best in the business. They are very reliable and also have a great re-sale value. As well as being very popular with our customers they are also really useful with the reindeer. We’ll be using them to deliver bales of hay to the reindeer during the winter months and they will also be used to load the sleigh they pull when they are hired our for appearances. I’ve really stepped up the reindeer in light of the recession. You have to look at alternative ways of generating business and fortunately they are proving to be a big hit. They are really popular at this time of year, as you can imagine."
He said the company was expanding despite the recession and that purchasing recognised brands like JCB would help. The reindeer were imported from Lapland.
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