Plant exposure is 'good for health'

Media jumps on HTA's new angle on obesity debate

The latest £1.7 million campaign by the Horticultural Trade Association (HTA) offers a new angle on the obesity debate. The idea, which is part of the PlantforLife campaign, is detailed in the report A Plant a Day Keeps the Doctor Away. The HTA says its call for a 20-minute recommended daily allowance (RDA) for exposure to plants has spread in national, regional and broadcast media. The scheme seeks to raise awareness of the important part that plants can play in maintaining a person’s physical and psychological health. With the health of the nation fixed as an issue in newspapers, radio and on television, the media has been keen to highlight the HTA campaign. HTA director general David Gwyther said: “We are delighted the media has got behind PlantforLife and helped us spread our key messages to such a wide audience. We want people to recognise the benefits of an RDA for exposure to plants and demand access to green space, which is vital to their well-being.”

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