Plant campaign is success for HTA

Plant for Life makes 93.8 million contacts

The HTA has found that its £1.7 million promotion to increase plant buying, Plant for Life, has made 93.8 million consumer contacts through the media since its launch in February 2004. An audit revealed that the equivalent result from advertising would have cost £8.7 million. HTA director general David Gwyther said: “This promotional activity comes at a vital time for the industry, which is suffering from the effects of two very difficult seasons.” The campaign aims to halt the decline of plant sales, which the HTA Garden Industry Monitor found fell by four per cent in the year to June 2005. Funding came from the EU (50 per cent), HTA (30 per cent) and HDC (20 per cent). The campaign also tackled problems in landscape gardening by attempting, with DEFRA, to encourage more planting in landscaping. Further plans for Plant for Life will be presented at the HTA Conference, which will take place on 17 and 18 October in York. Booking information is available on 01686 668256. L For further details, go to www.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.