How did you get started in the industry? With the surname "Seedhouse", I fell into the industry by chance, being in the right place at the right time and with the right name. Selling grass seed with my surname always brings a smile to the people I meet and serves me well as an ice-breaker when meeting new people. Before coming into the seed industry, as far as I was concerned grass was green and cows ate it. I have learnt about the seed industry as I've gone along and have now been with DLF Trifolium for 13 years, so I've learnt a lot.
What advice would you give to others starting out? Starting out at the bottom means the only way is up. Be patient, do a good job and the rewards will come.
What does your typical day involve? Every day is different. I might be visiting a big Premiership football club, private school, golf club or turf grower. I get to meet a lot of interesting people, sit in a lot of groundsmen's sheds, drink a lot of tea and see a lot of grass.
What is the best aspect of your job? Being a big football fan, actually getting to walk on some of the Premiership's best-looking pitches.
And the worst? Tuning in to Match of the Day and being more interested in how good the pitch looks rather than concentrating on the game.
What has been your greatest achievement at work? Being in the right place, with the right name, 13 years ago.
How do you wind down after a hard day? Most weekends will see me up early in the morning to go fishing. Not pleasure fishing but competitive match fishing, and hopefully bringing home some prize money.
What does the future hold? CEO of DLF? I don't think that's going to happen, so I'll keep trawling around groundsmen's and greenkeepers' sheds, drinking plenty of tea and seeing a lot of grass.