There will be a contribution of 50p to the appeal from every pack of Petunia Fanfare Rosy Cheeks sold.
Altons director Andy Bunker said: "It is great for so many reasons. The HTA Focus conference mentions 'collaboration' in its title. This is typified in this product."
The scheme is a collaboration between:
- Breeder: David Kerley.
- Young-plant producer: Ball Colegrave.
- Label producer and fund collector: Floramedia.
- Grower: WD Smith.
- Retailer: Altons.
- Charity: Greenfingers.