Pets and Aquatics Trade Show expands

Pets and Aquatics Trade Show (PATS) Sandown Park (22-23 March) has extended to incorporate both Surrey Hall and Esher Hall.

In Harrogate (5-6 April) the show will move into hall C as well as halls A and B, and the Royal Hall. 

New exhibitors include Best Pets, Trixie, R & L Pet Products, Alpha Feeds, Ortiga, Sureflap, Dorwest Herbs, Peregrine Livefoods, Hamish Macbeth and TopLife Formula.

TopLife Formula brand manager Simon Mayne said: ‘TopLife Formula has expanded its pet milk range over the last 12 months and has plans to launch more exciting lines in 2011. We’ve secured listings with a number of pet wholesale customers in the last few months, and we want to tell the industry what TopLife has to offer. As PATS is the leading UK pet trade event, it seems only right that TopLife should be a part of it.’

Among PATS 2011’s returning exhibitors are Collarways, Outhwaites Pet Range and Connolly’s Red Mills, who originally exhibited at Harrogate in 2009 and return to both venues in 2011.

Connolly's Red Mills UK sales manager Malcolm Clarke said: ‘We are pleased to be coming back to the PATS 2011 shows. We’ve been developing and extending our super premium, Sensitive Diet range for dogs and the range has been re-formulated to enhance its meat content. PATS 2011 will provide us with an ideal platform to display these and all our pet products to our existing retail customers and to share our positive message with new retailers.’

PATS organiser Annie Dyke said: "Retailers come to trade shows to discover potentially profitable products they have not seen before; and they know that at a show they can have hands-on contact with and detailed discussions about the products that attract their attention. Our PATS show features enable exhibitors to display to the pet trade what’s completely new; to show unique new and existing products in action and to educate and stimulate ideas in an interactive setting. Visitors can watch the products in use, discuss them with their suppliers and then do business, either on show stands or over refreshments in our lounges. And with many special offers available only at PATS, there will be great deals to discover, too."

Features of the show include:

  • PATS Activity Point has been designed to enable exhibitors to demonstrate products in action. The new feature will highlight products such as training collars, whose uniqueness can best be appreciated via a working demonstration. Retailers will be able to watch the products in action and discuss them with their suppliers before they buy.
  • PATS Grooming Point will feature a schedule of grooming demonstrations by international grooming award winners, Groom Team England; and this year, the demonstrations will be enhanced by a showcase of grooming-related products. Visiting groomers and retailers will be able to watch and learn from the expert demonstrations and also browse a selection of grooming tools and coat care aids, all supplied by PATS exhibitors and all available to discuss and order at the show.  
  • PATS Discovery Point will once again appear at both venues and will feature exhibitors showing specialist or limited edition ranges and niche products. The features were popular with exhibitors and visitors last year and are back by popular demand. 2011’s Discovery Point exhibitors will include Taggit Prestigious Engravers, Harlings, Xtra Dog, Wicked or What, BBD, Dicky Bag, Prestige Pet Products, Simon’s Rodents and Wilkinsons Pet Bedding.
  • The Retailers’ Choice Products of the Year showcase will again place the spotlight firmly on PATS exhibitors’ new product launches. The showcase gives visiting retailers the opportunity to vote for their favourites to win the prestigious Retailers’ Choice awards. For the majority of exhibitors, PATS now provides the UK’s leading trade show focus for the launch of new products and services; and because the winners are chosen by pet trade experts who will stock and sell the products, the PATS awards are highly regarded throughout the trade.

A series of topical and stimulating retail seminars is under development, with details to be announced shortly. These seminars will be given by movers and shakers in the trade and will be free of charge to enter.


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