The film is able to optimise humidity control as well as oxygen and carbon dioxide permeability, which adjusts to suit the store temperature.
As a consequence, said Sirane managing director Simon Balderson: "There is no condensation on the inside of the film and the product does not dry out."
Made of a plant-derived polymer, the film is suitable for all types of vegetables including salads as well as many types of fresh fruit, he added. And being a natural product, it is compostable.
"Shelf-life extension is the holy grail for the fruit and vegetable industry," said Balderson. "If we can add a few more days, then we can reduce the amount of food waste and significantly reduce costs, and also make it more likely that the consumer will get a product in good condition."
The film also has the potential to make imports of many fruits and vegetables more viable, he added.