Peckish campaign aims to open up bird food category

A new Peckish bird food advert hit TV screens last week, as part of Westland Horticulture’s £1 million bird care communication campaign for 2014.

The campaign, comprising of TV, national and specialist press aims to pull new consumers into regular bird feeding and plans to reach 28 million consumers nationwide.

The campaign is being held after research completed by Westland Horticulture, the company behind the Peckish brand, revealed there are many potential bird feeders who could be reached through mass media advertising.

Peckish brand manager Rachael Dickinson said: "By investing in the sector through advertising, we want to ensure those consumers build up a loyalty with the Peckish brand, which is specifically designed to attract new consumers to feeding birds."

The TV campaign began on January 6 and will include TV advertising slots on ITV, Channel 4, Channel 5 and children’s favourite, Channel 5 Milkshake Show.

The campaign has also been supported by press advertising in both national and specialist publications, such as The Telegraph, The Times, BBC Gardeners’ World and Bird Watching Magazine.

Watch the new TV advert by visiting the Peckish website on

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