He told the BPOA Growers Look Ahead conference at NFU Agriculture House yesterday that the NFU's campaigning on the peat issue was an example of success.
"The discussions about peat have shown we can get positive responses out of government," he said.
"We want to get people to understand farming and what is going on. Farming is going to be a challenge, growing is going to be a challenge and the weather is going to be unpredictable. What's wrong is if we're going to take all the risk as growers.
"We want support. We want a planning system that is not going to be all about nimbyism. We want a taxation system that is going to encourage us to invest. We want to make sure we can get labour at the right time. There are a whole load of areas we keep pushing on."
He added: "If people realise that farming and horticulture matters we will start to get support. It's about the value to the economy - that's why it makes a difference."