Director of Paxman Landscapes, Justin Paxman, is to tell delegates at the next APL Networking Seminar how he reversed a 33 per cent sales dive in the year to February 2011, by moving premises, making redundancies and boosting trade with a new website, LinkedIn and Twitter.
As a result enquiries rose in two consecutive financial years by 40 per cent and sales by 15 per cent.
Paxman is one of a series of speakers taking part in the event on 23 October at Provender Nurseries in Swanley, Kent and which will look at marketing for landscapers.
He said: "It’s been an interesting and hugely rewarding last few years. Sometimes it takes a step back in your life to see where you need to go next. We have moved the business into the modern era and are starting to reap the rewards."
Managing director of The App Garden Bulent Osman will explore how to make the most out of mobile marketing, while Steve Moody of Frogheath Landscapes will look at the marketing benefits of awards.
APL member Richard Wanless from Twigs and HW columnist Neville Stein who is managing director of Ovation Business Consultants and an APL inspector, will cover marketing practices available to smaller businesses, such as entering show gardens and utilising local media.
Click here to book places.