Party for Perennial lets its hair down in informal revamp

Perennial's now annual Party for Perennial proved so popular as a networking event over the past few years that the charity has changed the format.

Last year's event was a key networking opportunity. Image: Perennial
Last year's event was a key networking opportunity. Image: Perennial

Instead of an auction and speeches, next year’s event will be more informal and held in a pub venue in London's Chinatown. 

The party, which raises money for the horticultural charity, will take place in the Flamingo Room at O’Neills in Soho, London on 18 January. At £25, tickets cost less than last year, but still include a glass of bubbly on arrival, as well as food and live music until late. 

Last year’s party, held at The Barbican, raised more than £32,000 for the charity.

Plenty of room at the bar - the new venue. Image: Perennial.

Launching Perennial’s annual HortAid fundraising campaign, the evening is a great opportunity to come together with colleagues and friends while raising money for the only charity dedicated to helping everyone across the industry in times of need. 

Perennial’s director of marketing and development Anita Bates said: "The Party for Perennial offers a chance to get together for a fun night during a slower time in the horticultural season, but it is also an important event for Perennial in terms of fundraising. Following feedback from previous events, we have decided to make it slightly more informal, with a lower ticket price and more of a focus on allowing people to catch up with friends.

"We will soon be announcing details of a black tie event later in the year, for those who enjoy more formal occasions. Don’t miss out on joining us and your colleagues from across the trade for what promises to be an excellent evening."

There is no auction but there is still a raffle, with prizes including lunch and a private garden tour at Rosemary Verey’s garden at Barnsley House, a spa day at the Spread Eagle Hotel in Midhurst and a package that includes lunch at the Ivy Soho Brasserie and two West End theatre tickets.

All money raised through ticket sales and the raffle will help support all UK horticulturists and their families, who come to Perennial for help.  As the only charity that helps individuals working in and retired from all sectors of the horticulture industry, Perennial is a lifeline for people that have nowhere else to turn. 

The charity thanked its sponsors for making the event possible, in particular headline sponsor London Stone, as well as the HTA, the Landscape Show, Bulrush Horticulture and Bulldog Tools, and Horticulture Week as media partner. 

Click here to book tickets or go to: http://perennial.org.uk/events/party-for-perennial-2018/


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