Outdoor plant supplier joins forces with indoor specialist

European Sales Direct (ESD), the outdoor plant supplier for UK garden centres, has joined forces with indoor plant specialist Green Room and rebranded under the trading name Garden Centre Fresh.

The four-year-old company supplies 150 garden centres and offers an online shop for their customers to order from directly. It has a new bulb range for August delivery.

ESD director Paul Moors said: "We continue to source outdoor plants direct from growers across the eurozone, but when it comes to indoor plants there was one company selling quality plants into the UK already. We had our sights set on them.

"We have taken on the Dutch companies by doing what we do, but we do it in a British way and with British service levels and values."

Moors added: "The start to this calendar year, despite the cold snap and strong trading figures from last year, has still given us a year-on-year sales increase."

ESD director Matt Graham said: "Trade has been okay for us because we are continuing to build our customer base, but garden centres are having another tough ride. Many stocked up well for Easter but trade was very slow over this period, so they have been struggling to clear since.

"Even now, several we have spoken to are still on buying bans - for the middle of April, that's pretty scary."

Graham added that herbaceous plant sales have been growing slowly, in line with trade, but he has noted "a lot of discounting".

"Homebase and B&Q have half-price plants, which is unusually early. Ordinarily you can sell things through this time of year, but if you have stock for three or four weeks it's good to sell off."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.



Customers do not often know about the different leaf colours and shapes offered by hollies, Miranda Kimberley reports.

Opinion... Standardisation good for the trade

Opinion... Standardisation good for the trade

Horticulture could benefit from streamlining in the supply chain.

Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles