Organisers shrug off firms’ decision to miss Glee show

Exhibitors give Birmingham event a miss

By Matthew Appleby Organisers have hit out at companies that have decided not to show at next month’s Glee garden centre trade exhibition. Glee sales director Alison Graham said the withdrawal of some firms “is not really a worry. If they don’t have any sales, it shows how competitive the market is.” A representative of one firm said Glee 2004 was the worst ever and another company representative said its marketing budget would be better spent elsewhere. PR consultant Lynn Lee said Flintshire garden timber product supplier Zest did not make a single sale at Glee 2004: “Last year’s Glee was the worst some people had seen. They either won’t bother going or will go every other year.” Wiltshire-based pest control supplier Growing Success will use its £40,000 annual Glee spend on direct marketing in centres instead. Marketing director Rosemary Bancroft said the firm had shown at Glee for more than 20 years. The show should be a month earlier because many customers have already made all their orders for 2006 when it is held, she added. But Graham said: “Glee is a success story — we’re still showing growth. We are giving the market exactly what it wants. Landscaping is up, and so is garden care.” She added that Glee will have 1,689 exhibitors this year, compared with1,625 last year. Zest, part of the P&A Group, will concentrate instead on consumer shows. It supported celebrity theatres at RHS Tatton in July and this spring’s Ideal Homes Show.
  • This year’s Glee is at Birmingham NEC on 18-20 September

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