Organic vegetable sales enjoy big end of year uplift, says Produce World

The Produce World Group is reporting that organic vegetables sales are up by volume.

Compared to the end of 2013, the volume per buyer (kg) of organic vegetables increased by 6.7 per cent in 2014, with organic broccoli increasing by 19.9 per cent. Organic carrots have also seen consumer purchases increasing by 5.6 per cent, while all organic root vegetables were up five per cent overall.

Produce World is the biggest supplier of fresh organic vegetables in the UK retail market.

Produce World colleagues will work on double-shifts on the fields and in the factories, from 3am to midnight during Christmas.

In the week before Christmas Produce World will harvest 950,000 kilos of sprouts and distribute five times the amount of parsnips across the UK compared to the average week. Demand for King Edward potatoes more than doubles from November to December each year.

Demand for carrots will also remain high during the Christmas period. Each year Produce World grows and supplies 2.5 billion carrots.

Andrew Burgess, agricultural director at Produce World, said: "Christmas is definitely our busiest period, with Produce World colleagues working tirelessly to make sure the UK public get their favourite seasonal veg.

"However, the recent growth in demand for organic vegetables during 2014 means we will be working harder than ever during the festive period, as we are the biggest suppliers of fresh organic vegetables in the UK retail market.

"This is great news for people across the UK, with more being able to eat what we consider to be the highest quality veg – a vital part of the traditional Christmas dinner."

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