Open Farm event promises gains for business

Environmental charity LEAF (Linking Environment & Farming) is urging farmers to get involved in its Open Farm event on Sunday 17 June, claiming that participation can bring tangible gains for businesses.

Its own research has found that 80 per cent of farmers who took part last year reported benefits from having the public visit, including increased sales, better community relations, raised local profile, improved staff morale and new contacts.

Almost 200 farms have already signed up, nearly three in 10 of them for the first time. LEAF chief executive Caroline Drummond said: "Since 2006, more than three-quarters of a million people have visited a farm on Open Farm Sunday, and this year we hope to welcome the millionth visitor."

LEAF has organised a second series of free workshops in May for would-be participants. The first round in February drew more than 120 attendees. Topics include ideas for visitor activities, how to get your message across to the public and health and safety on the day. To take part or to register, see www.farmsunday.org.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What does the 25-year plan mean for growers?

What does the 25-year plan mean for growers?

Published on 11 January, the Government's long-awaited 'A Green Future: Our 25 Year Plan to Improve the Environment' brings together a number of policy strands into a single framework that will impact many sectors, not least fresh produce, over the coming decades.

What will 'embracing change' mean for horticulture?

What will 'embracing change' mean for horticulture?

At the Oxford Farming Conference, whose theme was "embracing change", Defra secretary Michael Gove expanded on what a post-Brexit UK agriculture and land-use policy will look like and how it will impact farmers and growers.

Can growers see off the looming labour crisis by boosting efficiency?

Can growers see off the looming labour crisis by boosting efficiency?

Concern over the availability of seasonal labour to the fresh-produce industry has never been greater.