New research from Santander reveals that eight million (16 per cent) shoppers say they are now using supermarkets as 'one-stop shops' by buying all their non-food items as well as food products there. Of these, one third include gardening products in their purchases.
The findings reveal that 98 per cent of Britons now purchase at least some non-food items such as clothes or electronics from their local supermarket, with nearly two thirds (64 per cent) doing so for convenience, 51 per cent to take advantage of competitive prices and 27 per cent to take advantage of rewards and loyalty points.
The findings also indicate that three fifths (60 per cent) of shoppers would be happy to purchase big tickets items like a holiday or TV from a supermarket retailer if the price was competitive.
The research reveals the number of shoppers who regularly purchase non-food items from a supermarket retailer, which include:
• Clothing and accessories (72 per cent)
• CDs, DVDs or video games (67 per cent)
• Household electrical appliances (67 per cent)
• Toys (42 per cent)
• Gardening equipment and DIY tools (32 per cent)
• Mobile phone or computing devices (25 per cent)
• Sport and fitness products (14 per cent)
• Indoor furniture (13 per cent)