One third of supermarket shoppers include gardening products in their purchases

New research from Santander reveals that eight million (16 per cent) shoppers say they are now using supermarkets as 'one-stop shops' by buying all their non-food items as well as food products there.  Of these, one third include gardening products in their purchases.

The findings reveal that 98 per cent of Britons now purchase at least some non-food items such as clothes or electronics from their local supermarket, with nearly two thirds (64 per cent) doing so for convenience, 51 per cent to take advantage of competitive prices and 27 per cent to take advantage of rewards and loyalty points.

The findings also indicate that three fifths (60 per cent) of shoppers would be happy to purchase big tickets items like a holiday or TV from a supermarket retailer if the price was competitive.

The research reveals the number of shoppers who regularly purchase non-food items from a supermarket retailer, which include:
•         Clothing and accessories (72 per cent)
•         CDs, DVDs or video games (67 per cent)
•         Household electrical appliances (67 per cent)
•         Toys (42 per cent)
•         Gardening equipment and DIY tools (32 per cent)
•         Mobile phone or computing devices (25 per cent)
•         Sport and fitness products (14 per cent)
•         Indoor furniture (13 per cent)

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

What can growers do to reduce their use of plastics?

What can growers do to reduce their use of plastics?

Growers are waking up to the push towards cutting plastic use and are increasingly looking for substitutes and alternative methods.

What does the future hold for online garden retail sales?

What does the future hold for online garden retail sales?

The online garden centre market is often cited as a great growth opportunity for garden centres, but how well are bricks-and-mortar retailers tackling the internet generation?

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy