Nursery offers grow-your-own range of fruit

A Dutch fruit tree nursery and garden centre has developed a ready-made sales concept for retailers keen to capitalise on the increasing popularity of grow-your-own fruit.

"Your Own Fruitgarden" from De Batterijen in Ochten consists of a wide range of top and soft fruit with common shelf and plant labelling in four languages, purpose-built benches and stands for display.

The 30 varieties in the range have all been selected for pest and disease resistance, according to nursery owner Flores Peters.

He said that "about 100 garden centres in Holland are already selling them", and added that he hoped to expand the concept to the UK, where the company already sells individual plants to five garden centres.

He is also overseeing the transformation of fields opposite his nursery into Fruitpark - which is a 4.5ha leisure park aimed to inspire the public to grow and appreciate fruit - due to be completed in June next year.


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