Nursery Fresh aims to cash in on World Cup

Specially-designed World Cup planters from Nursery Fresh are flying off the shelves as gardeners get football fever with the tournament kicking off.

The company has put together a range of products to satisfy the instant effect market, looking to tap into the popularity of one of the world's biggest sporting events.

Sales and marketing director Peter Hull said: "Our new product development manager Wendy Lomax came up with the idea to celebrate the World Cup because we have been focused on our added value business this year.

"Added value is a big part of our business now and this is targeted at young guys who want something instant to smarten up their gardens when they get their mates over to watch the football. The pots contain mainly bedding material and the flags have the care instructions printed on the back."

Between 30 and 40 English garden centres are now stocking the planters. Hull added: "We have probably done a couple of thousand a week and we are hoping to do that again over the next week or two.

"Obviously we hope that it lasts as long as possible, but based on past experience I am not expecting it to go on for the whole month of the World Cup."

The range includes 18cm and 27cm ceramic pots, containing red petunia and white Bacopa, and hanging baskets. Prices range from £7.99 to £24.99.

Nursery Fresh will be exhibiting at the HTA National Plant Show on 29-30 June, where Hull said the company will be showing its new range designed to add value to the Christmas market.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

What should be done to ensure sustainable growth in English wine?

What should be done to ensure sustainable growth in English wine?

How can British apples achieve 60% market share target?

How can British apples achieve 60% market share target?

Horticulture careers - plugging the skills gap

Horticulture careers - plugging the skills gap

Bespoke apprenticeships and internal training are helping firms to get ahead in skills-shortage horticulture, says Rachel Anderson.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon