Nurseries use branded PoS to promote local growing

New "buy local" branding concepts were on display at the Woking Nursery Exhibition last week.

Surrey-based Pepperpot Nursery has produced new signage highlighting the fact that its produce is locally grown.

The specialist herb nursery is using the Surrey Hills logo, which is designated for the Surrey Hills Area of Outstanding Natural Beauty, after being accepted by the conservation organisation that runs the landscape. Its pots are now printed with the logo and the tag "Grown in Surrey".

A new "locally grown" point-of-sale (PoS) board is now available, promoting the benefit of choosing local plants, to add to the existing A2 Correx promotional boards created by Floramedia, which promote Salad Herbs, Companion Planting and Enjoy Your Herbs.

Pepperpot Nursery owner Neil Wallsgrove said: "We supply farmers' markets and we saw that people really loved the fact that it was locally grown. There is competition from Italian and Dutch herb producers but their plants don't last and don't transplant very well."

He added: "The plant-miles issue is really important. Being locally grown helps the environment and the local economy, and local plants transplant better into the garden."

Pepperpot participated in the HDC Home Grown Trial but went ahead with its own approach after Wallsgrove said he "wanted to take it more local". The nursery supplies an 80.5km radius in Surrey and its neighbouring counties.

Meanwhile, Chessum Plants has produced a range of roses endorsed by the RHS. Representative Jonathan Ward said: "This is the first time the RHS has put its name to a range of plants".

This development comes at the same time as the first Eden-branded rose was launched at the RHS Hampton Court Palace Flower Show (see p6).


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