Growers Coletta & Tyson and Roundstone are celebrating after B&Q’s new "Teabag Technology", easyGrow bedding packs helped sales increase by 1m packs this spring.
Coletta & Tyson developed the biodegradable packs for launch this year, backed by a multi-million pound advertising campaign. Roundstone is growing the coir-raised bedding for southern B&Q’s and Coletta & Tyson for northern stores.
After launch in April 2014, 2.7m packs of easyGrow have sold, versuses 1.64m polystyrene packs in 2013, B&Q has said.
Summer bedding plant pack sales are 35 per cent up year-on-year, says B&Q.
EasyGrow is now on offer at four for £10 available in store only.
B&Q parent company Kingfisher group sustainability director Richard Gillies said: "The majority of people do care [about ethical, sustainable buying], but most fall into the ‘make it easy for me’ camp, who say: ‘I do care, but I don’t really want to pay more for it, and I don’t really want the performance of the product to be compromised as a result.
"[Consumers say]: ‘I still want a great price, I still want a great product, I still want it to work, but it would be really great if it could do the sustainability bit for me.’"
B&Q also revealed it sold 70,078 of its two stem Mother’s Day Orchid in the week leading up to Mother’s Day when releasing sales figures for the first quarter of 2014, which showed a 30 per cent outdoor seasonal sales increase.