Nurseries are poor at marketing themselves to the media and need advice on how to improve, particularly in the current sales downturn, according to growers and the HTA.
The HTA is to produce a leaflet aimed at helping nurseries to market themselves to the media.
HTA public relations manager Erica Harper said the move, part of the association’s business plan for 2006, was needed because nurseries “aren’t very good at marketing themselves”.
R Delamore managing director Peter Wood, who launched his new £5m glasshouse last week to 150 media and industry figures, said most nurseries “don’t take marketing seriously enough”.
Some retail nurseries do not even ask for images to help market the plants they buy, Wood said.
He added that many nurseries seek publicity for poor new plants that “lack credibility”, doing damage to themselves and the trade.
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