The Fresher for Longer range initially consists of basil, coriander, dill and flat-leaf parsley with the root-plug intact, and has been developed in collaboration with nearby nursery Madestein UK.
The plants can be kept in the pack at home and topped up with water. The resealable packs are made of recycled plastic and can be recycled again after use.
"It bridges the gap between pot and cut herbs," said VHB supply chain director Ian Ball. "You can keep it in the fridge or dunk it in a glass, and you have a product that will stay fresher for longer." The packs are currently on sale in Tesco stores.