The development will roll out from 13 July in the Dukeries centre and in Victoria from the following 20 July. The craft shop areas will adopt a distinctly different look and feel to the main centre layout, featuring bright colours and rustic display crates to create a kitsch ‘Do it Yourself’ ambience.
Each centre will be equipped with a central activity table, where the centres will host free events and demonstrations. Local crafting groups will also be encouraged to use the facilities free of charge. The shops will also feature a number of new products lines, including papercraft and craft making by DoCraft, a fabric and quilting range, Decopatch decoupage and Cross stitching including threads from DMC.
To support the launch, Notcutts is also developing a range of "how to" guides which customers can take away for free to follow themselves.
Notcutts senior buyer Judith Harris said: "We’ve seen a real increase in demand for arts and crafts over the last few years and so this re-launch is very much about offering our customers choice when they come into our centres. We’re trialling the extended range in two of our centres for now, with a view of extending the development to all of our UK centres if it is successful."