Notcutts to rebrand at Glee show

Buyout leads to nursery name-change

By Matthew Appleby The former Notcutts Nurseries will unveil a new identity at Glee after more than a century as one of the most famous names in horticulture. John Woods Nurseries is how managing director John Lord has rebranded Notcutts after the recent management buy-out of the growing arm of the retail and nursery family business. Sales and marketing executive Jo Davey said: “Although the new company could have continued trading under the Notcutts Nurseries name, we felt that moving forward with a new name would avoid any confusion in the future. The strength of the Notcutts name is as a retail consumer brand — because the nursery is a business-to-business operation the name doesn’t have the same relevance. “John Woods Nurseries was the name of the original nursery business, founded in 1749 and purchased by the Notcutt family in 1897. We feel using the original name reinforces the heritage of our business.” The new company will demonstrate its online resource, the Plant Buyer’s Tool Kit, at Glee. The tool will allow garden centres to produce point-of-sale material from a variety of designs and branded with their own logo. Plants on show will include Cercis canadensis Lavender Twist, an addition to the Prestigious Collection, a striking new weeping tree for the smaller garden. Consumer brands, Waterers ericaceous plants and Mattocks roses will also be on display. The Terrace Treasures range of plants suitable for the patio, sold consumer-ready in ceramic pots, will also be introduced at Glee, along with a soft-fruit range. The nursery’s second stand at Glee will show the Endless Summer Hydrangea collection. See Hall 3/3A R4S3 and 3/3A S45 at Glee, which takes place on 16-18 September.

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