The recycled coffee fertiliser will be sold nationwide exclusively at 19 Notcutts Garden Centres from April 2012 at £9.99 for a five litre tub.
In addition to the fertiliser, Green Cup organic fair-trade coffee is being sold at 18 Notcutts restaurants (excludes Maidstone), and new Greencup coffee machines have been installed in four of Notcutts’ centres in Norwich, Wheatcroft, Woodford Park and Dukeries.
The four flagship centres will also feature the world’s first ever coffee carts made using recycled coffee and wood. Environmentally friendly electric Greencup vans will collect the used coffee beans from the four centres, returning them as a fertiliser.
The 100 per cent organic coffee pellets are made with the used coffee beans produced at Notcutts Garden Centres, sheep’s wool and nutrients including nitrogen, potassium and magnesium. The producers claim it encourages strong root development, repels slugs, retains water and encourages insect and microbial activity.
For every tonne of coffee taken out of the rubbish cycle and turned into compost the amount of carbon released into the atmosphere is reduced from 365kg to 30kg of CO2.
Currently 27,680 tonnes of coffee waste goes to landfill every month in the UK.
Andy King, Notcutts CEO, said: "Greencup has developed a wonderful solution whereby we can use something that would normally go to waste, to improve our gardens.
"The fact that we are able to implement a process that takes us from selling great tasting coffee to our customers to providing them with a fertilizer for their gardens is an exceptional opportunity for Notcutts to become a greener company and champion innovative ways to reduce our carbon footprint."