Norbert Dentressangle wins Needlefresh Christmas tree distribution contract

Norbert Dentressangle has won a new contract with Needlefresh Direct to handle the import, export and distribution of Christmas trees.

Needlefresh Christmas trees - image: Needlefresh Direct
Needlefresh Christmas trees - image: Needlefresh Direct

Using its international supply chain network, Norbert Dentressangle managed the inbound transportation of trees from Belgium into the UK, as well as distribution from growers’ sites in Hereford and Yattendon in Basingstoke. Deliveries were made to UK retail outlets within four days of harvesting.

Starting in late November, Norbert Dentressangle transported more than 200 trailer loads of trees during the run up to Christmas. In the UK, deliveries were made directly to supermarkets, DIY stores and independent outlets, as well as garden centres.

Needlefresh director Christopher Hood said:

"Obviously this is a seasonal business with very tight time scales so we need a transport provider that we could trust to react quickly and provide a reliable solution. Whilst efficiency was imperative, we also relied on Norbert Dentressangle to load and handle the trees carefully to ensure they reach our customers in excellent pre-sale condition."


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