No waning of enthusiasm for British produce, says NFU

A new poll commissioned by the NFU shows that consumers' support for food from UK farms remains high one year on from the horsemeat scandal, with four-fifths of those surveyed still believing that supermarkets should sell more British food.

UK produce - image:HW
UK produce - image:HW
To the question, "To what extent do you agree or disagree that British supermarkets should sell more food produced on British farms?", 41 per cent said they strongly agreed and a further 38 per cent tended to agree. A year ago the figures were 46 per cent and 33 per cent.

Outgoing NFU president Peter Kendall said: "This survey shows very clearly that consumers want more British food, so I hope supermarkets will take this on board and act on it."

The poll also showed that, while consumers' trust in supermarkets has partly recovered over the past year, it has not yet returned to pre-scandal levels.

"Backing British farming by stocking more British food will help retailers regain consumer confidence," Kendall added.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Horticulture Week Top UK GLASSHOUSE SALAD GROWERS

See our exclusive RANKING of UK Salad Growers by annual turnover plus the FULL REPORT AND ANALYSIS.

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon