No waning of enthusiasm for British produce, says NFU

A new poll commissioned by the NFU shows that consumers' support for food from UK farms remains high one year on from the horsemeat scandal, with four-fifths of those surveyed still believing that supermarkets should sell more British food.

UK produce - image:HW
UK produce - image:HW
To the question, "To what extent do you agree or disagree that British supermarkets should sell more food produced on British farms?", 41 per cent said they strongly agreed and a further 38 per cent tended to agree. A year ago the figures were 46 per cent and 33 per cent.

Outgoing NFU president Peter Kendall said: "This survey shows very clearly that consumers want more British food, so I hope supermarkets will take this on board and act on it."

The poll also showed that, while consumers' trust in supermarkets has partly recovered over the past year, it has not yet returned to pre-scandal levels.

"Backing British farming by stocking more British food will help retailers regain consumer confidence," Kendall added.

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